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Case Code: BECG165
Case Length: 17 Pages
Period: 2010-2020
Pub Date: 2020
Teaching Note: Available
Price:Rs.400
Organization : WeWork Inc.
Industry :Real Estate
Countries : United States, United Kingdom,Germany, China, India
Themes: Accountability/ Corporate Governance/ Conscious Capitalism/ Brand Management/ Business Ethics
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Leadership & Entrepreneurship

The WeWork Fiasco

 
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COMPANY BACKGROUND

 

In 2008, Neumann met Miguel McKelvey (McKelvey) at a common friend’s house. They two became good friends and connected frequently to discuss business ideas. Neumann owned a partially sinking baby clothing brand in 2008 which he had named “Krawlers”. He was searching for a small office space for his company. McKelvey, on the other hand, worked at a small architecture firm in Brooklyn and convinced Neumann to move into the same building where he worked from. ..

 
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